A Checklist of The 8 "Must-Have" Marketing Tools for Service Professionals

There are countless tools available today to help you promote your services and generate more clients. However, before you experiment with the latest and greatest, you'll want to make sure that you've equipped your marketing toolbox with the following eight "must-haves":

1. A "Spot-On" Self-Introduction: This is that clear, concise sentence (typically ten words or less) that quickly sums up what you do and who you do it for in a compelling way.

2. A "Business Boasting" Business Card: Your business card should not only include your name, business name, mailing address, telephone number, email, fax and website, but also your marketing message or tagline.

3. A "Client-Generating" Website: If you're in business today, you need a website. Period. Make sure you're squeezing every bit of mileage out of this 24/7 marketing tool with excellent copy and a solid client-generating strategy.

4. A "Brand-Building" Photograph: From business cards to your media kit (and everything in between), this instant brand-building tool will help you establish further credibility, and become more easily recognized in your market.

5. A "Do-It-All" Database Management System: The fortune is in the follow-up. Make sure you've got an automated and well-organized, follow-up system in place to manage your communications with all of your prospects, clients, colleagues and networking contacts.

6. An "Easy-to-Buy" Service Menu: Make it easy for people to purchase from you by bundling services into easy-to-buy packages that fit their needs and solve their problems.

7. A '"Tell-All" Tagline: Oftentimes, your tagline the ONLY thing people will remember about you or your business. Make sure yours is not only catchy," but that it also clearly communicates what your business does.

8. A "Raving Fan" Plan: A "Raving Fan" is someone who's experienced your work, has benefitted from your service, and will happily tell others about you and your business. Every small business needs a "Raving Fan" plan to help attract and retain this type of client, who will ultimately end up doing 85% of your marketing for you.

If you're looking for ALL the marketing tools you need to generate more clients and more cash in your business, you can find them in my Client Generator Boot Camp Program. http://www.conniecoach.com

(c) Connie Scholl 2006

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this blurb with it: "Connie Scholl, of www.ConnieCoach.com works with Professionals & Small Business Owners who want to generate more clients and make more money." For your FREE 7-Day MARKETING e-Course, visit http://www.conniecoach.com

Connie Scholl of ConnieCoach.com provides self-employed service professionals with simple, effective and low-cost marketing solutions designed to quickly jump-start sales and consistently generate new clients. Get free marketing tips and "how-to-articles" at http://www.conniecoach.commake money fast online
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